ZooMoo HD is new to Virgin Media as a linear TV channel but it's not new to Virgin Media, having been available on the Virgin TV Kids app for some time and was also on Sky Kids and NOW TV before.
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The latest press release:
YourTV to launch on Virgin TV for all customers
http://www.virginmedia.com/corporate...customers.html
All Virgin TV customers can watch YourTV on channel 218 from Saturday 21 July.