Quote:
Originally Posted by jfman
It wasn't really. The VM dispute was settled because of the sale of Virgin channels to Sky, in exchange for a fee and a long term carriage arrangement.
The ITV dispute settled because it wasn't viable to keep the largest commercial channel off of the largest TV platform. It's not rocket science.
You are massively overestimating personalities and massively underestimating cold hard cash.
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Personnel changes played a significant part too.