"
Do I need a Roku account to access other apps?
When using your NOW TV Box, you do not need to set up a Roku account to access apps in the Roku Channel Store. A Roku account is only required if you use a Roku box."
http://help.nowtv.com/HelpArticle?id...20TV%20Box%7C1
Mind you I will most likely set up a Roku account to get the full benefit. I suspect though that the amount of Roku apps you can install will be very limited.