Quote:
Originally Posted by Alex @ Phorm
Hi. It's Alex @ Phorm
The ICO has posted its latest statement on Phorm, which includes the following:
"They assure us that their system does not allow the retention of individual profiles of sites visited and adverts presented, and that they hold no personally identifiable information on web users. Indeed, Phorm assert that their system has been designed specifically to allow the appropriate targeting of adverts whilst rigorously protecting the privacy of web users."
The full statement is here: http://www.ico.gov.uk/about_us/news_..._releases.aspx |
That quote doesn't tell us that the ICO think Phorm is ok, it tells us that Phorm have told them it's ok.....
In fact they make no recommendations about Phorm, they provide no opinions on Phorm, and they give no indication as to how the public feel about Phorm.
They simply repeat the same tired old junk that we've heard from Phorm, without giving any clear direction.