KE: Net neutrality is fascinating. Basically, the websites are at opposite ends of the discussion. What Phorm does is make the ISP the greatest partner a website can have. We think this resolves the tension between websites and ISPs that is the function of net neutrality. It brings both onto the same side.
We're very optimistic in the US
http://www.theregister.co.uk/2008/03...gess_ertegrul/
So, the long term goal of Phorm is Net Neutrality. It is well know that some would like to see the internet controlled somehow, companies such as Phorm using their technology can take this process forward.
Websites and users not opted-in to Phorm will have their connection throttled by the ISP, those that opt-in will not, in the end, only those websites that opt-in will manage to survive, of course you will have to adhere to their polices, which could mean no criticism of Governments/Companies ect.. which have signed up to Phorm.