Cable Forum - View Single Post - Merged:-Comcast makes Bid for Sky

Chad · 31-12-2012, 15:53

SKY HD has been a real success story. It has seen nothing but continual growth since being introduced by SKY. Currently there is no real good reason for SKY to drop the price. Once growth slows, or stops completely, that's when they could consider a change in pricing structure.

4,468,000 customers paying £10.25 per month for HD is raking in almost £46 million each month alone.

Ofcom recently suggested 70% of UK households are HD ready. There are estimated to be 24.3 million households in the UK. On this basis there are 17,010,000 households ready to receive HD in the UK. What this all means is 26% of households in the UK who can receive HD, choose SKY as their HD provider. A quarter of the population who can watch HD are consuming it via SKY for £10.25 per month. I think it's incredible. It also shows there is still a huge untapped market for the likes of SKY and Virgin to get their teeth into.

Out of interest how many Virgin customers have the XL package, and how many pay the extra £7.00 for SKY Sports and Movies HD?

31-12-2012, 15:53	#1579
Chad cf.mega poster Join Date: Jan 2010 Location: Edinburgh Services: SKY Family, SKY Broadband Unlimited, YouView, Netflix, Amazon Instant Video, Boxnation Posts: 5,137	Re: General Sky TV Discussion SKY HD has been a real success story. It has seen nothing but continual growth since being introduced by SKY. Currently there is no real good reason for SKY to drop the price. Once growth slows, or stops completely, that's when they could consider a change in pricing structure. 4,468,000 customers paying £10.25 per month for HD is raking in almost £46 million each month alone. Ofcom recently suggested 70% of UK households are HD ready. There are estimated to be 24.3 million households in the UK. On this basis there are 17,010,000 households ready to receive HD in the UK. What this all means is 26% of households in the UK who can receive HD, choose SKY as their HD provider. A quarter of the population who can watch HD are consuming it via SKY for £10.25 per month. I think it's incredible. It also shows there is still a huge untapped market for the likes of SKY and Virgin to get their teeth into. Out of interest how many Virgin customers have the XL package, and how many pay the extra £7.00 for SKY Sports and Movies HD?