Mr K
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Some.has been on Sky Sports Mix anyway
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Which doesn't help those non Sky subscribers. If Sky are doing the right thing they will use Pick, not CH4 ( Sky's own channel, extra money from advertisers) . BUT, they may even decide to use the Sky website, or do a BT and use Youtube, OR heaven forbid offer it on NOWTV, none of witch won't be any use to those without/or with a slow broadband connection. My money is on England to reach the final, and the match to be on Pick. IMO It's a good advert for Sky, but I can't see them gaining too many extra subs from it. It's a PR exercise.