Thread: VOD Linear is old tech - on demand is the future
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Old 26-06-2019, 14:49   #948
OLD BOY
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Re: Linear is old tech - on demand is the future
https://www.rapidtvnews.com/20190625...#axzz5rxghK0Cz

I agree with these conclusions, although I think they have underestimated how quickly the pay tv channels will disappear.

The forum found that industry executives were optimistic about the pay-TV industry’s ability to reinvent aggregation models. However, executives noted that existing aggregation models must evolve in response to the rising popularity of OTT services, and an anticipated decline in the number of linear channels. A striking 94% of participants believe that by 2024 major platforms in European markets will carry 20% fewer linear pay-TV channels than today. This will mean that some smaller channels will become unsustainable.

The other key finding was that the anticipated proliferation of subscription OTT services will likely present opportunities for pay-TV providers to become ‘super-aggregators’ of content. Four-fifths of executives believe that major OTT subscription services, such as Netflix and Amazon Prime Video, can be valuable as part of the pay-TV offer. In addition, they see that on-boarding OTT services can deliver both convenience and utility, as well as creating new marketing and bundling opportunities.
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