[muppetman11]

Now TV is bundling just the same as Sky and Virgin only a lot smaller often referred to as a Skinny bundle.

What your suggesting is the likes of Showtime , HBO , CBS , Disney etc all going direct to the customer which in my opinion will work out far more expensive than the current bundling method.

Did you read your Disney link , Disney moving it's content from Netflix and selling direct to the customer in the USA it's hard to think how that will be cheaper for the customer.