Re: ESPN, BT, Euro, Premier and Sky Sports news
Quote:
Originally Posted by ScottishSteve
Why on earth would discovery ditch their own know and longer established brand (Eurosport) in favour of a licensed name they will have to pay royalties for.
The overall sporting business is Discovery Sports which is more likely if anything.
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Quote:
Originally Posted by TimeLord2018
BT Eurosport is simplest name if BT want their brand In it or even just keep all the channels as they are but 50% owned by both or Discovery Sports.
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I did think of Discovery Sports until Media Guardian posted this on April 27th:
Quote:
The BT brand will also continue to be used for BT Sport, the pay-TV service set to become part of a joint venture with Warner Bros Discovery
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https://www.theguardian.com/business...r-facing-brand
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