|
Re: ESPN, BT, Euro, Premier and Sky Sports news
Quote:
Originally Posted by Media Boy UK
.
-In GB - Eurosport is set become BT Sports.
-In EU - Eurosport brand will stay as now.
Information from Guardian - no real updates since February.
|
Why on earth would discovery ditch their own know and longer established brand (Eurosport) in favour of a licensed name they will have to pay royalties for.
The overall sporting business is Discovery Sports which is more likely if anything.
|