I've just had an email inviting me to take part in a pop-up online community to discuss some new ideas from
Virgin Group Loyalty Company.
Odd that the email is from virginholidaystheholidayhub.co.uk whom I have never heard of. ???
A link to sign up is directed to
https://p1.verveengine.co.uk/, and Verve runs "The Connection" online panel for VM
https://www.theconnectionvirginmedia.com/
Are they thinking of rewarding loyalty?