Quote:
Originally Posted by OLD BOY
Things do not remain unchanged forever. VM were indeed interested in bringing Prime to the platform, but Liberty Global put their foot down because Amazon is basically a retail business.
What has changed is that BT has stolen a march on VM by adding Prime to their platform, and you can assume that Sky will not be far behind.
If LG/VM want to be super-aggregators of content in the future, as they have said in the past, they will need to bite the bullet at some point.
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You can’t really “steal a march” when the vast majority of people likely to be interested in the content can get it anyway through apps on their TV, fire sticks etc.
There’s no need for Virgin, or even Sky for that matter, to act in a manner you describe and support third parties unless there’s something in it for them. A Prime TV App isn’t going to dictate my pay tv choices when my smart TV has it anyway.