Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
I read that patent application in its entirety several days ago and was left in no doubt that the capabilities can for far beyond anything that the company (Phorm) has proposed.
The auditing bodies have shown a need to add caveats which leads me to think that they are OK'ish with current proposed applications but cannot or will not project those assurances into the future.
I strongly suspect that we may have a case of "give an inch and mile may be taken (later on)".
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