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Originally Posted by denphone
It seems BT Sports really are in some state of delusion as its simple in that if they don't wholesale on the main providers then their sports escapade will just go belly up just like the others before them.
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Don't be so sure - neither Setanta or ESPN had income from offering triple-play services.
There's no way that BT will make BT Sports on VM an more attractive offer than BT Sports on BT's own platform. Why should they? This is about grabbing VM customers and live football is a great draw for that, just ask Sky.