In a bewildering turn of events, Mike Ashley launches attack on Premier League PPV and Sky over £14.99 pricing, demanding it be lowered to a fiver a game.
Absolutely nothing to do with trying to paint a good guy image and him in the process of a legal battle with the Premier League.
To add to the Premier League's current woes, they've been served a second legal summons this morning by a leading sports lawyer representing Newcastle United fans (not the club) backed by a currently anonymous donor. Odds on Fat Mike. Their papers are served on the basis they believe the Premier League broke UK anti-competition law by allowing 9 Premier League clubs to interfere in the process. Two of which are named as Liverpool and Tottenham by Staveley and Ashley.
Hot on the heels of the Project big picture disaster, this seems very timed and calculated.