Quote:
Originally Posted by Chris
In which case your argument is self defeating. One form of paid-for entertainment may displace another, but with around 66% of viewing share still going to the five free to air PSBs and more than 75% to all free to air broadcasters, streaming service providers could entirely replace paid-for broadcast TV and still account for only a quarter of viewing, by your measure.
https://www.barb.co.uk/viewing-data/...g-summary-new/
Besides all of the above, the report you linked to does not support the assertion you rested on it. Streaming subscriptions do not “dominate” pay-tv subscriptions. There are (slightly) more streaming subs in the U.K. than pay-tv subs, but these obviously are not two different sets of people. The numbers are so close that for the most part, it’s inevitable that most pay tv subscribers have simply added a streaming sub to their package. The picture here is of people adding to the mix of entertainment they buy, not swapping one for another. |
It would be interesting to get to know how many of these are Virgin Media customers subscribing to Now TV for Sky Atlantic.