Thread: General ESPN, BT, Euro, Premier and Sky Sports news
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Old 27-09-2020, 19:36   #10006
OLD BOY
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Re: ESPN, BT, Euro, Premier and Sky Sports news
Quote:
Originally Posted by jfman View Post
Yet their own bean counters didn't bid a solitary dime in the first round of the last Premier League rights auction.
What part of ‘testing the waters’ do you not understand?

---------- Post added at 19:26 ---------- Previous post was at 19:21 ----------

Quote:
Originally Posted by jfman View Post

It's self-evident why it's harder for a new entrant. First they have to outbid the incumbents - therefore exceed the value that another organisation has placed on the rights. An existing organisation, with an established customer base, and a profitable business model on day 1. In the case of Sky one probably an organisation that places a price premium on these rights above all others as being essential to it's business model.
Amazon is hardly a minnow. It has much deeper pockets than Sky and BT put together. I think you have a mental block on this. If it’s profitable for Sky and BT, how about you telling us why it cannot also be profitable for Amazon?


---------- Post added at 19:36 ---------- Previous post was at 19:26 ----------

Quote:
Originally Posted by jfman View Post

Amazon wouldn't be profitable on day 1. Not does it have a 12 months sports offering. So immediately it's losing money in year 1 it needs to get back by year 3. No guarantee of retaining rights after all. If it's that easy Netflix will have them, or Facebook.

So you ask yourself how to best use £5bn scratching a hole in your pocket. You look elsewhere.
The beauty of streaming services is that you don’t need to worry about filling schedules. Amazon would save the costs of running a channel - absolutely no fillers required. Amazon would have the certainty of a 3-year deal, and if it did not succeed in getting another, they would simply stop streaming. Sky would be floundering about how to fill their Sky Sports channel schedules.

Sorry, jfman, but your arguments do not stack up.

As for Netflix, they have no interest in screening live sport - it is not their scene. But any other streaming service with an interest could come in and make a bid. If they are confident they can poach the Sky/BT subscribers and generate further subscriber interest through offering lower price packages for fewer matches, why would they not?
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