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Old 02-12-2019, 23:17   #1191
jfman
Architect of Ideas
 
Join Date: Dec 2004
Posts: 10,227
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Re: Linear is old tech - on demand is the future

Who knows, it could be 10% by 2035. Linear will still be viable due to the low cost of broadcasting. Just look at the number of countries with less than 10% of the population of the UK that have independent TV channels. As with all projections the low hanging fruit is the easiest to achieve. The final ten per cent will be much harder.

I don’t expect it to be as low as 10%, but linear is still viable at that level. If you are Sky or anyone else paying hundreds of millions in rights the actual broadcast (over and above the rest of delivery methods you are using anyway) is relative pennies. As channels close the 10% becomes quite a captive audience.

DTT was viable even in the ITV digital days (the pay platform obviously wasn’t) when it was a gateway to a couple of million homes.
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