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Old 22-06-2009, 14:24   #6
Chris
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Re: How to add ITV HD to Sky+HD

Quote:
Originally Posted by Matt D View Post
It's only officially available on Freesat.

Being on the Sky EPG requires paying Sky money. Sky & ITV have yet to come to an agreement over the addition of ITV HD.


EDIT: beaten by Turkey Machine
I don't think it's about agreement so much as ITV (which is a partner in Freesat) trying to use ITV-HD one of the unique selling points of the Freesat service.

This will inevitably change in time, just as soon as ITV decides there is more commercial advantage in being on the Sky EPG than not being on it. I suspect they don't get any additional advertising revenue from the HD channel at present, so the limited extra reach they would get from being in the Sky EPG wouldn't make financial sense, seeing as they would have to pay to be in the EPG in the first place.
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