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Old 12-07-2006, 11:34   #7
denis12_watt
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Join Date: Jul 2006
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Re: The "how to complain about spam" guide

Nice post JonM.

It is very interesting to note that you have taken time jot down the rules of Spam Fighting. The sort of spam you have discussed about is e-mail spam, But, there is one another type of spam which needs to be dealt with is “Spam in search Results- Spamdexing”.

Spamdexing or Search Engine Spamming is a practice of deliberately modifying the web pages, in order to increase their chances to be placed near the top rankings. Such sites are usually crap sites made up of either duplicate content or content that is not relevant enough for the users to use, or may be not even containing the keyword searched for (usually porn sites follow this practice to increase their potential traffic). The idea behind promoting such a crap is to attract more visitors to the crappy site, which carry adsense, and indirectly forcing them to click on these adsense adv, which in turn earn commission for the site owners. What a pity, that webmasters have to follow such a cheap tact to attract traffic.

Search engines instead of weeding out such crappy spammed sites out of their indexes support this **** just to warm up their pockets. S.Es earn revenue from the adsense running on these sites. Not just this, they even support spam in their search results so that the surfers already infuriated from the irrelevant search results, get forced to opt for the sponsored listings in the SERPs, which again earns revenue for the S.E.

Not only this, it has been found in some of the industries that S.E display totally informative sites in the organic listings (with no revenue model), and displaying trading sites in the sponsored links as they will earn revenue to the S.E. Introduction of “Cost Per Action” feature in the advertisements acted as the final nail in the coffin to earn more revenue for Google. This is because all trading sites are displayed in adv. And hence probability for profit increases.

It seems that S.E have transformed into commercial bodies whose aim is just to earn money, doesn’t matter who is affected. During my work I found an article about Search Engine’s responsibility at: http://www.organicspam.com/fft_comments.asp?qid=2
This is a thought provoking concept whether or not a S.E is responsible for the search result it produces.

Concluding, I wish to state that both e-mail spam and search engine spam are equally punishable offenses as both of them create nuisance for the end users, because e-mail spam provides the user with the unwanted advertisements, and in contrast search engine spam provides the users with either duplicate or irrelevant sites.
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