Quote:
Originally Posted by OLD BOY
Further evidence hereof the need to aggregate content of VOD providers. Sky do seem to get it, whereas Virgin still has a long way to go. If it’s much slower, it will miss the boat altogether.
Virgin needs to become a kind of Roku with added TV channels. Hopefully also, Netflix is listening.
https://advanced-television.com/2022...nt-navigation/
[EXTRACT]
Accenture’s research also indicates that while consumers care more about the content delivered by streaming services, they find the navigation experience with the growing number of services to be increasingly frustrating. Content aggregators can address this concern by unifying access across streaming services through application software, services and data-sharing agreements. Aggregators can also foster flexibility and personalisation for viewers by serving as a single platform with curated content that enables them to select exactly what they want to watch. |
The basic objection to that proposition hasn’t changed since the last time you brought it up. Allowing their content to be subsumed in a programme guide they don’t control represents a risk to brand recognition for companies like Netflix, and dilutes any added value they may get from operating their own distinct menu structure.
I have to say I have no issues at all with the app layout on my TV (and I don’t have a subscription with sky or VM). I know where the stuff I want to watch is and I know how each streamer goes about showcasing their new content. Netflix in particular is extremely good at pushing content it knows I’ll like into the promoted spot at the top of my menu. There’s at least a 50/50 chance that anything new appearing there is going to go onto my watch list. It’s hard to see what’s in it for Netflix if they simply allow all their material to be funnelled into a Virgin Media or Sky branded programme guide alongside their rivals.