Thread: The future of television
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Old 04-01-2022, 12:51   #462
OLD BOY
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Re: The future of television
Further evidence hereof the need to aggregate content of VOD providers. Sky do seem to get it, whereas Virgin still has a long way to go. If it’s much slower, it will miss the boat altogether.

Virgin needs to become a kind of Roku with added TV channels. Hopefully also, Netflix is listening.

https://advanced-television.com/2022...nt-navigation/

[EXTRACT]

Accenture’s research also indicates that while consumers care more about the content delivered by streaming services, they find the navigation experience with the growing number of services to be increasingly frustrating. Content aggregators can address this concern by unifying access across streaming services through application software, services and data-sharing agreements. Aggregators can also foster flexibility and personalisation for viewers by serving as a single platform with curated content that enables them to select exactly what they want to watch.
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