Quote:
Originally Posted by BenMcr
I'm not sure Sky and Virgin Media have the same business approach to expansion. Sky are very much a content provider, so are keen to have their channels and content available as widely as possible, but don't have much scope if a dish can't be installed.
Virgin Media aren't currently at the same content level, although there are moving to head back in that direction. Currently TV and TiVo / V6 are there to persuade customers to take out services using the VM network. There wouldn't seem to be much advantage for VM to offer to resell TV without that connection.
And as Virgin Media are doing a network build, then they have other ways of extending their offering into new areas.
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Yes, good points. And there is plenty of scope to extend into other urban areas, which should increase income to the level at which it makes good sense to go back into content.
I guess the idea of extending Virgin Media into country areas away from urban conurbations is unlikely to happen in the foreseeable future, unless they move into the satellite broadband arena. If they can tap into Government subsidies, this could just be a viable option.