[OLD BOY]

Amazon has clinched the rights to La Liga matches this season.

https://www.digitaltveurope.com/2021...ideo-channels/

LaLigaTV has launched on Amazon Prime Video in a major expansion for the Spanish football network.

Starting this coming weekend, Prime members in the UK will be able to add-on the channel for an additional cost of £6.99 per month in a distribution agreement which lasts until the end of the current season.

The deal marks the first time that Prime Video Channels will show live football from an overseas competition in the UK. The channel broadcasts each and every LaLiga match, along with more than 25 hours of weekly live studio programming.

LaLiga President Javier Tebas said: “We are excited to be growing our UK presence with Amazon Prime Video, which has quickly become an important name in the world of sport. The UK has a deep love of football and a huge demand for premium live content, which is reflected by the range of broadcast options we are making available to fans.”

Julian Monaghan, Director of Amazon Prime Video Channels EU, said: “We’re delighted to offer UK Prime members access to live matches from the top Spanish football league, including some of the world’s best teams, players and rivalries with the addition of LaLigaTV on Prime Video Channels. LaLigaTV is a great addition to our growing stable of live sport and sports docuseries available on Prime Video and Prime Video Channels, giving customers even more selection to find the sports they’re passionate about.”

The addition of LaLiga complements a growing roster of sports available to watch on Prime Video. Amazon itself holds rights to competitions including the English Premier League, Autumn Nations Cup international Rugby Union and US Open, while subscribers can also access additional channels including Eurosport at an extra cost.