Quote:
Originally Posted by jfman
They can’t openly collude but they can remove incentive to outbid each other.
If Amazon’s plan is to have some games and market a Sports add on then the Now TV app allows them to do this without £5bn of risk.  |
In an about turn, today's Telegraph suggests Premiership Rugby and BT are nearing agreement on a new contract at around £37m per year (premiership rugby turned down £40m per year from BT at the start of the year) sky apparently are concentrating on International Rugby - so no likely counter-bid from them.
Also says the anticipated bid from Amazon didn't materialise as Amazon do not want to commit to season-long multi-year contracts -as such I wouldn't expect Amazon to try to muscle in at the next EPL contract negotiations - probably pick off the occasional low hanging fruit that they currently have.
As others have said they have 2 rounds of EPL around Christmas - good for getting new customers for Christmas shopping and the Autumn Cup Rugby led into Black Friday.
---------- Post added at 21:13 ---------- Previous post was at 21:13 ----------
Quote:
Originally Posted by jfman
They can’t openly collude but they can remove incentive to outbid each other.
If Amazon’s plan is to have some games and market a Sports add on then the Now TV app allows them to do this without £5bn of risk. |
That is correct.