Quote:
Originally Posted by OLD BOY
At a whopping price, though. Sky have priced a lot of people who want to see football out of the game.
Lower the price, get more customers, make more money.
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Only if those customers are actually there. As has been pointed out Sky routinely charge £20 a month on Now TV for sports only, and heavily discount their premium product from time to time to attract new customers and retain existing customers on an ad hoc basis.
At £15 a month a service selling only Premiership football would need 8.3 million subscribers per month just to cover the costs of the rights. This ignores production costs, marketing costs and taxes. Are there enough people out there willing to pay this just for Premiership football and nothing else?
Does a £15 price point really introduce it to a significantly bigger market than £20 for an all round sports product?