Thread: VOD Linear is old tech - on demand is the future
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Old 27-02-2019, 17:43   #616
OLD BOY
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Re: Linear is old tech - on demand is the future
Quote:
Originally Posted by jfman View Post
Why do they need superfast broadband to be rolled out further than it already is? If they are relying on the tiny minority of homes without adequate broadband to make or break their business model then the plans are already margonal at best. Those homes are already years behind in terms of the market emerging there.

It’s a red herring for the reality you ignore. The market simply doesn’t exist on the level you believe it does and you underestimate the main players now and their ability to adapt. Despite both Sky and Virgin being supported as part of wider media empires that have a worldwide business model relying upon it.
There are still large areas of the country without superfast broadband, and it is essential for streaming services (for live streaming particularly) to have reliable, fast broadband speeds. Otherwise, some will be cut of completely and others will be complaining of stuttering, blocking and the like, which is not a good advertisement for their service. It should not take much longer now before these problems are a thing of the past in the vast majority of homes.

As for the market not existing for streaming, do come off it! If Amazon, for example, took the lion's share of the rights to Premiership football, you would soon see the demand that you insist isn't there!

Incidentally, there are a number of streaming services that already cover sport, particularly in the US, so this 'adaptation' argument is the real red herring.
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