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Originally Posted by jfman
A sign of the future as Google are threatening to remove YouTube from Roku? Rumours Amazon could go too.
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It would be a sad development but not a shocking one. As several of us have repeatedly stated in this and other threads, big streaming brands are primarily interested in defending and promoting their brand. It leads the likes of Google to leverage its brand awareness in order to try to get preferential treatment and it leads Amazon to use its powerful brand to promote one of its less well-known properties. Roku, meanwhile, will resist, hoping the wide adoption of its devices in homes will make the streamers think twice about removing themselves from the platform.
They will most likely achieve a compromise of sorts, however this does clearly demonstrate just how important leveraging the brand really is. None of them will surrender it easily.