[General Maximus]

yeah. You might find companies like Sky end up redefining themselves and serving as a centralised platform for streaming content. You can already access services like Netflix, Prime, Disney+ and Apple on SkyQ and Sky even provide and advertise content from those services as if it were their own.

Streaming services are exploding and there will definitely be a saturation point in what people are willing to pay for. There is a discussion at the moment about the government scraping the BBC license fee altogether and something like that will be a litmus test for whether the BBC can stand on its own two feet or collapse.

In the future I think there will be a handful of content providers analogous to what there is with music now (e.g. Amazon music, Apple, Spotify) and you will pay something like £50/month and have access to everything and the service provider pays a percentage to the producer (e.g. Disney) based on what you watch. The way things are going at the moment just aren't sustainable. You can't pay a license fee, Sky, Netflix, Prime, Apple and Disney just to be able to watch e.g. Stranger Things, Star Trek, Foundation and Marvel plus a random selection of things from Sky.