09-11-2021, 17:06
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#4
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laeva recumbens anguis
Cable Forum Team
Join Date: Jun 2006
Age: 67
Services: Premiere Collection
Posts: 42,098
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Re: Who will buy Channel 4
From an article in September
https://videoweek.com/2021/09/30/who...buy-channel-4/
Quote:
BBC Studios
Another home-grown option would be BBC Studios, the BBC’s commercial arm. Conservative MP Julian Knight, chair of the Digital, Culture, Media and Sport Committee, floated this option earlier this year, and indeed Ofcom suggested the merger back in 2009 (under its previous BBC Worldwide branding) as a solution to Channel 4’s financial difficulties at the time.
Unlike a merger of ITV and Channel 4, this deal wouldn’t create competition concerns in the UK TV ad market, given that BBC Studios only sells advertising in international markets.
And there would be several upsides. BBC Studios has plenty of experience working with other UK broadcasters. It linked up with ITV to launch the subscription streaming service BritBox in the US. And Channel 4’s sales house already sells inventory for UKTV, which is owned by BBC Studios.
Channel 4 has also recently spoken about its ambitions to launch an international ad-supported video on-demand service. BBC Studios, with its experience in selling British content abroad, could be a very valuable ally.
But looking at BBC Studios’ history, it has more experience in selling businesses than buying them. Previous noises around BBC Worldwide acquiring Channel 4 ultimately came to nothing. The broadcaster’s biggest previous M&A moves are its merger with 2 Entertain in 2004, and its purchase of a 75 percent stake in Lonely Planet in 2007 – which it sold six years later.
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