Quote:
Originally Posted by OLD BOY
I didn't say they didn't. However, until relatively recently, BBC, ITV, Channel 4, Channel 5, and Sky have concentrated on UK domestic services. Of course, Sky have been expanding into the continent over recent years and BBC has its own channel in the US and provides a limited service to different parts of the world.
Virgin Media, although part of Liberty Global, has served only the UK and Ireland.
All of the content distributors are going to have to expand massively to catch up with global streaming service activity. That's what Comcast, with its takeover of Sky, is all about.
---------- Post added at 11:32 ---------- Previous post was at 11:30 ----------
That may be what the advertisers want. That doesn't mean that streaming services have to pander to their needs. As I said before, the SVOD services will lose subscribers if they carry intrusive advertising.
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So the current actors in the pay-tv market do operate on a global level, thanks for clarifying this key point. They can (and do) benefit from economies of scale.
In your opinion SVOD services will lose subscribers, but that’s yet to be proven and where would they go for this high quality interesting content that you tell us is only available on SVOD?
I see you’ve inserted the word “intrusive” into your argument that was not present before indicating that you now agree advertising is inevitable to some degree?