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Originally Posted by OLD BOY
A good proportion of those taking the trial will decide to continue to take the service.
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Will they? If they are doing so for Premiership football it’s eleven months till the next fixture. I’d say it’s speculative to say many will retain the service. Amazon Prime is already a popular product for those who want fast/free delivery anyway.
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It seems to me that Amazon is being very cautious with the Premiership football rights. They are clearly testing the waters with a view to taking a big decision in the future. If they do take the plunge and make a serious bid against Sky and BT next time around, football fans will not be able to take their free month trial and cancel. They will sign up at least for the full season, and they will have been drawn in.
It will be very interesting to see their pricing policy if that happens.
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Of course they’re cautious it’s a huge sum of money and a huge risk without guaranteed profits at the other end.