Quote:
Originally Posted by OLD BOY
But if the current trend continues, the linear channels will be much less used with time. Once again, you confuse the now with the future!
Just because some of the links I have provided are from marketing companies does not make them invalid. I would remind you that the BBC is planning for a 'no linear future' after the next licence fee review, so why you are so sceptical eludes me.
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The current trends rarely continue to infinity. Early adopters have far more enthusiasm than the population at large. Which is why, despite DVRs and on demand, linear still accounts for a sizeable chunk of broadcasting.
I’d be more interested if the BBC had a firm date for the end of linear broadcasting. However they don’t. Literally nobody does. Which is where you have to demonstrate that it’ll be no longer cost effective to maintain a linear presence when literally hundreds of channels manage it just now.
Even following through simple economics if there’s a reduction in linear channels the value of remaining advertising slots goes up as does the share of the remaining audience. You are trying to push the remaining audience figure down to zero, I’m only making the point that it’s unrealistic.