Thread: VOD Linear is old tech - on demand is the future
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Old 24-01-2019, 12:26   #528
OLD BOY
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Re: Linear is old tech - on demand is the future
Quote:
Originally Posted by jfman View Post
If you go to websites that cite digital marketing companies as reputable sources then you will only find that digital marketing is the future.

The point I have to make has an incredibly low bar: that linear TV will exist in the future for longer than your conclusions based on dubious sources suggest.

The fact linear TV is hugely popular, despite the rise of DVRs, “on demand” and streaming services such is Amazon and Netflix only demonstrates how resilient it is.

If we agree that the BBC, Sky, Virgin, etc. will adapt their offerings then you have to demonstrate that the marginal cost of maintaining a linear presence isn’t cost effective and that if they did maintain both people wouldn’t continue to consume television across the full range. That’s a very high bar.
But if the current trend continues, the linear channels will be much less used with time. Once again, you confuse the now with the future!

Just because some of the links I have provided are from marketing companies does not make them invalid. I would remind you that the BBC is planning for a 'no linear future' after the next licence fee review, so why you are so sceptical eludes me.
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