04-05-2022, 20:10
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#584
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Cable Forum Team
Join Date: Jun 2003
Posts: 15,118
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Re: GB News / Talk TV
Ouch.
Quote:
The News Desk, the channel’s hour-long political show hosted by Tom Newton Dunn, did not register a single viewer for half of its Tuesday evening broadcast. Although this does not rule out the possibility that some people were watching somewhere in the UK, it means the television audience was so small that it was not picked up by official rating agency, the Broadcasters’ Audience Research Board.
The audience for Morgan’s flagship 8pm evening show also collapsed from an average of 317,000 viewers on its launch night to 62,000 viewers a week later – a fall of 80%.
Morgan, who tweeted gleefully about his first night television ratings, now insists he does not care about such figures. He told his social media followers that television ratings should be ignored: “Linear TV increasingly irrelevant to total eyeball potential for a global show like this, especially with younger viewers who don’t really watch TV any more.”
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https://www.theguardian.com/media/20...re_btn_tw&s=08
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