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Originally Posted by tarka
in doing that without more information. Am I making sense or being a blithering idiot? hehe
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Yes and no... in marketing terms, it is good to hook the customer (hense black and white which will stand out more); include statements that will make the consumer interested; and also hilight that the consumer will be able to interact.
This sort of banner will probably have between a 5-10% sucess rate from people who view (based on interested parties who view only).
Now the harder part is hitting the professional, who would be more than likely to ignore anything that says, or implies 'click me'. But I don't think that is so much of an issue, as the campaign has drawn so many professionals already.
To hook others will take drawing their attention by throwing a name they know and trust - I'm working on this ATM.
Also, I am already working on drafts for teens, who will be the biggest audience. They will be harder, as we're hardly pushing Nike or Adidas
