Cough...:
"The prospect of Amazon mounting a major challenge to Sky and BT at the next multibillion pound Premier League rights auction has increased, after the streaming of 10 top-flight English matches attracted a record number of sign-ups to the retailer’s Prime service."
https://www.theguardian.com/technolo...o-amazon-prime
No doubt some will still argue that Amazon or other streamers would never bid for premium sports rights, and they still might not, but after this, I bet they will. As I said several weeks ago, this is a test, Amazon dipping their toes in the water. If they do bid for UKTV rights in the future, then the next step after that, would be global ones as I said before.