Quote:
Originally Posted by OLD BOY
Well, little by little, you can see the future beginning to unfurl.
I've drawn attention before to the scrape ITV got into a few years back with the reduction of advertisement placement on its channels.
It seems that TV advertising is now expected to be flat, but on line revenues are increasing.
Seems like Carolyn Mc Call has got it right with her focus on improving the ITV Hub.
https://www.a516digital.com/2018/11/...er-online.html |
Seems advertising will continue both on linear and connected devices and do just fine contrary to what you'd have us believe.
https://www.v-net.tv/2018/11/23/sky-...tv-can-become/