Quote:
Originally Posted by jfman
Those services aren’t being bundled though.
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Well, imagine that VM was able to make all those streaming services easily available through their platform, which would give them access to about 4m customers. The advantage to these streaming services would be to be able to capture customers who would not have otherwise subscribed. Ok, some of them would have subscribed anyway, but when it is part of your package, you are far more likely to want to see what's there, aren't you?
It works for BT Sport.