[jfman]

It’s hard to take seriously an article that advocates giving games away to the BBC and ITV.

Ratings get a huge emphasis throughout when they are largely irrelevant. There’s more football on than ever before so the viewing patterns have evolved and fans are more selective because of that choice.

A nod to Amazon and Facebook who can’t demonstrate the funding model for a return on investment.

I’d like to see the bubble burst for the cartel as much as the next guy, but while people are happy to pay through the nose for the games they do watch nothing much will change.