Quote:
Originally Posted by jfman
If every single household in the country added a £10 sports add on to Prime that'd only return £7.5bn in revenue once you strip the VAT out. An entirely unrealistic prospect I'm sure we'd all agree.
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I'm not saying it would be £10 necessarily, but does the wisdom of such a move depend on how it is packaged? If a £10 pm subscription actually created significantly more sales for Amazon, it might be worth it. We certainly buy rather more than £500 worth of goods per annum from that company so if those currently not subscribing to Prime decided to do so in the future on the back of sports subscriptions, the maths might look more encouraging..