[denphone]

Originally Posted by OLD BOY

I was interested to read in The Sunday Times that Tim Cook (the Chief Executive of Apple) has stated that in his view "the future of television is apps".

He believes that instead of flicking through channels, consumers will 'increasingly look to a variety of apps when they sit down in front of the TV set'. It states in the Times article that the power that TV channels currently wield through their programming schedules will disappear. Although Sky and other commercials are safe for the time being, 'the long term threat to Britain's biggest commercial broadcasters is plain. The impact of the interlopers has been most keenly felt across the Atlantic. Americans have become used to buying expensive cable TV packages, because the country has so few quality free to air channels, such as BBC and ITV. Many households are severing cable contracts costing $100 a month or more in favour of the slimmed down deals from Amazon and Netflix'.

This is exactly what I have been predicting will happen here unless the terrestrial commercial channels pull some rabbits out of hats.

You heard it here first!

Doubtless you will repeating this ad nauseam then in the coming years old boy.