Quote:
Originally Posted by OLD BOY
It’s a shame. I suppose that driving a hard bargain gets a better price for customers, or maybe simply a bigger profit for VM, but in the end, it looks like the ambition to be a ‘super aggregator’ is a bit pie in the sky.
Sooner or later, there will be a better proposition that will benefit customers that will neatly contain everything integrated in one box, including terrestrial and Sky. That will see VM dead in the water.
The opportunity is there I think for Sky to seize. If it does so, they will get my custom, that is for sure. They are almost there, actually.
A great pity, and a wasted opportunity.
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Are Sky any better at "super aggregating"?
Ultimately all of these content owners want to vertically integrate their way past platforms. It's not for existing successful platforms to prop up fledgeling streamers. Many of whom will go the way of Eleven Sports who you would have had propped up by both Sky and Virgin driving up the costs they have with their own content owners.