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Old 11-02-2019, 21:09   #264
jfman
Architect of Ideas
 
Join Date: Dec 2004
Posts: 10,232
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Re: Coming Soon to Virgin TV (2019)

Quote:
Originally Posted by OLD BOY View Post
No, that's not how it would work! There would be a method of transferring customers. Netflix may not reduce their subscription rate - it may be that the subscription rate charged to Virgin is the same, but Virgin package it with another service that would be provided at a discount. Sky have done this by packaging Netflix with Sky Box Sets, and charging less for Sky Box Sets.

There are different models that can be used, but you get the idea. Hopefully.
So essentially you are proposing the streamers rely on Virgin/Sky subsidising them.

That’ll be a short lived experiment overall. While Sky have bundled Netflix taking a £2 hit on the top package (box sets with Sky Q) there’s limited scope to do the same with Amazon and others on the same basis.

I hope the other models stand up better to scrutiny.
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