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Originally Posted by none
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Not only mentioned but the 95% opt out in the survey is the headline!
The article analagises (is that a word sounds like something you would take for a headache) to Googles tracking abilities, however you chose to visit Google to search, you could equally visit Ask, Yahoo, or one of many other search engines.
You can of course change your ISP however that is a little more of a task than typing yahoo.com instead of google.com and as the major ISPs all seem to be opting in the change will be difficult if there is no alternative.