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Originally Posted by batchain
According to Virgin, their TV, phone, broadband and mobile services are all profitable with Virgin TV enjoying similar margins to Sky TV (minus Sky premiums). They do not get crushed by Sky, BT, TalkTalk, Freeview, Freesat, Youview or anyone else which is why in Q2 they enjoyed record TV growth and in new build areas have so far (and at an early stage) taken 280,000 customers (representing over over 650,000 BB, TV & phone RGUs) from their rivals. TV is the product that gels the bundle and they remain the market leader for both broadband and traditional pay tv (subscription numbers) in their addressable areas.
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That's exactly what I mean...parts of the bundle clearly are loss making so I am wondering how much they offset that with revenue additions from broadband etc.
Sky could lease out Sky sports to Virgin at such a rate that they had choice but to set the package at a certain cost to make it profitable. Sky then (presumably) discount it some for their own Sky customers undercutting Virgin who pay whatever Sky set as the price for their main networks. (Sports etc).
It doesn't work the other way round - Sky don't pay for any VM channels, do they?