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Originally Posted by Legendkiller2k
BIB very true for example Gmail monitor your shopping habits and use that information to place relevant ads to you.
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Indeed - it's not going to be 18 minutes of random ads per hour. It could even be just one advert at the start of a programme. However it'll be so targeted it's talking to
you.
It could be for a Mercedes, a beach holiday in Tenerife, a trip to Disneyworld, it could be Just Eat. The last of which could tell you popular local places, live estimated delivery times etc. Just Eat can then take
that to their vendors and charge higher commission. If you've got kids they'll know the rough age (based on viewing habits) and could sell you all kinds of local 'days out' and even factor in the local weather forecast for the weekend into it (indoor or outdoor events).
The capability is genuinely immense.
The largest and most popular providers will be able to harvest the most data, and therefore attract the highest fees. Netflix, or someone else, could take the higher ground. However the evidence base from the vast majority of cable and satellite providers all over the world is that the added value of going 'no ads' doesn't outweigh not actually showing adverts.