Thread: General ITV threaten to blackout on Virgin
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Old 02-03-2018, 23:52   #255
OLD BOY
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Re: ITV threaten to blackout on Virgin
Quote:
Originally Posted by Arthurgray50@blu View Post
The point everyone is missing is simple. If ITV pulled out of VM. there are other platforms that ITV is shown on.
What about the loss of revenue for ITV, which relies heavily on advertising and thus needs audience share to be set at maximum?

It's true that ITV can be viewed through an aerial but not everyone has one, and also many who do have no means of recording these programmes.

There is always TV Player, but who can be bothered with that?
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