Chris

As far as I remember, an OnDigital box would show all the FTA terrestrial TV channels out of the box with no need to activate a subscription. They just completely failed to mention that in any of their advertising, which meant instead of getting into every home and then trying to persuade some users to pay a little extra for subscription channels, they were just going up against Sky from day one, and their only selling point was that you didn’t need a dish. In other words their marketing strategy was based on a parody of their competitors from early in the previous decade, and aimed at blimpish types who wouldn’t pay anything over and above their tv licence if their lives depended on it.